Call for Entry | AXIS 2020 TURNS 40

Posted 12 November 2019.

​AXIS 2020. It brings us 40 years of our country’s advertising awards.

But, just because we’re turning 40, that doesn’t mean we have to go through a midlife crisis and buy a Ferrari. We can celebrate turning 40 and buy a Ferrari. Preferably one with butterfly doors. Okay, so maybe not on today’s salaries, but that won’t stop us celebrating 40 years of great New Zealand creative. Creative that has built brands, and has embedded them in our shared cultural history and sees them being reminisced about around BBQs and water coolers many years on.

AXIS is here to celebrate the ideas from the past year that will hopefully be remembered for another 40.

Ideas that make us say, “Bugger” I wish I’d done that.

Ideas that decide if we’re wearing underwear or swimwear due to our geography.

Ideas that stick out and stick around with the help of a stickman.

And hey, just because Cannes won’t recognise the brilliance of our work (yeah I’m looking at you 2019), it doesn’t mean that AXIS can’t.

AXIS 2020. Will your work be remembered for the next 40 years?

Lisa Fedyszyn - Axis 2020 Convenor