Axis Executive Team 2020

Posted 9 October 2019.

​Meet the team behind Axis 2020!



Lisa Fedyszyn - Convener
Executive Creative Director
Stanley St

Australia, New Zealand, USA, New Zealand. No matter where she goes, Lisa’s student loan still waits for her. So, she keeps working – From BBDO to DDB to TBWA to Droga5 to Ogilvy and now Stanley St where she is an Executive Creative Director of New Zealand’s biggest independent agency.

Since her time in the business, Lisa has made the most successful and entertaining recruitment film for the New Zealand Police, that has seen the largest intake of female and diverse recruits ever. She found a stunt that was even too dangerous for stuntwoman Zoe Bell to perform, for Auckland transport. Has humiliated one of Australia’s most celebrated sportsmen for McDonald’s, and once squeezed 60 scenes into a 60 second film for SKY. She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, and has hidden novels in Word and PowerPoint documents so employees can read books at work.

Along the way, her work has won awards at Effies, Cannes, D&AD, One Show, Clio, Webbys, and two Best In Shows at Axis. She was also named in Young Guns Top 10 Creatives of the Decade. She has judged at Cannes, Clio, New York Festivals, London Internationals, Axis, and AWARD. And for two years she was National Head of AWARD School in New Zealand, which prepared her for nurturing talent.

She was also asked to tell you something surprising you may not know about her. But you probably already know that she’s a vegan. Because vegans do let you know, don’t they?



Damon Stapleton - Jury President
Regional Chief Creative Officer Aus/NZ
DDB

Damon is Regional Chief Creative Officer of DDB New Zealand/Australia. He was formerly Executive Creative Director of Saatchi & Saatchi Australia and TBWA Hunt Lascaris, which was voted South African agency of the decade in 2010. He has worked on global brands such as BMW, Toyota, Nissan, Vodafone, Heineken, Visa, Cadbury and the World Cup 2010 campaign for Adidas.

Damon has collected awards at some of the most prestigious international advertising festival shows, receiving 50 D&AD Pencils – one being the first and only Black D&AD Pencil ever won in Africa. He’s won over 70 Cannes Lions, including the Grand Prix and eight Gold Lions, two Grand Clio, 13 One Show Gold Pencils, and the first ever ADC Black Cube ever awarded.

He is most known for his “Trillion Dollar” bill campaign for The Zimbabwean and Penny the Pirate for OPSM which have won over 200 international awards between them. Penny the Pirate was judged to be the most effective campaign in the world by the WARC 100 in 2016. The Zimbabwean is now in the permanent collection of the British Museum.

He has been recognised as one of the top 10 Executive Creative Directors in the world by both Creativity Magazine and the Big Won Report. In 2011, Finance Week awarded him Achiever of Year in South Africa. He’s had a variety of short stories published as well as articles for various magazines and writes a blog called damonsbrain.com which currently has over 100,000 followers. It is stuff he thinks about instead of world domination.

Damon also went to sixteen schools as a child and was only expelled twice. He received no reward for this achievement. This still bugs him.



Leisa Wall - Jury President
Creative Director
FCB New Zealand

Leisa’s life got off to a rocky start, when an ‘e’ accidentally fell into her name at birth. But she’s never let it hold her back. In 2001 her advertising career began in earnest – correction, it began in Cannes. She was there to take on the world and when she was done kicking ‘les cul’ and taking ‘les noms’, she returned to New Zealand and her first fulltime creative role.

Over the 18 years since then, Leisa has turned her hand to everything from brand campaigns for American Express in New York, to Family Violence in New Zealand. From training Pukekos to paint, to training men to check their balls.

An avid collector, Leisa has business cards from Ogilvy, Lowe Worldwide, Saatchi & Saatchi and FCB, where Leisa has led the way for the last 10 years. She’s also amassed an impressive array of paperweights from Axis, Cannes, D&AD, AWARD, One Show, Spikes and was once voted “Most likely to be really really good at advertising”.

At work, she proudly bears the title of Creative Director. But at home, that doesn’t carry much weight with her two young employees, Maemi & Lola. Instead they refer to her as CMO, or Chief Mummy Officer.



Maria Devereux - Jury President
Creative Director
Colenso BBDO

Maria began her career at Colenso BBDO, Auckland where she won six Cannes lions in her first six years as an Art Director. Prior to being a creative she headed up Colenso’s Design Department.

After Colenso BBDO, TAXI in Toronto called. As Creative Lead on McCain Foods she spent her days travelling back and forth across Canada in a private jet to taste test French fries. She’s held Creative Director roles at Y&R NZ, Special Group and now after eight years away she’s returned home to Colenso BBDO.

Her latest work for Pedigree SelfieSTIX has been awarded over 80 times at 23 shows. In addition to creating the world’s first doggie Snapchat, she has lit Auckland’s iconic harbour bridge with over 96,000 solar powered lights to demonstrate the city’s commitment to becoming 100% renewable, created a treehouse restaurant for Yellow, an in-flight fashion show for Air New Zealand (which took two years to receive civil aviation approval), wrapped a New York water tower in 50 kilometres of yarn for D&AD’s call for entries and spent four weeks in an RV roaming from New York to Los Angeles to share the music of America from a Telecom smartphone.

She was recently named in Adweek’s Creative 100 and has collected over 100 international and local awards for her work at multiple shows including Cannes, D&AD, One Show, Spikes, AWARD and Axis. And while she’ll never win any awards for it, she loves to sing. She trained with Toronto based celebrity voice coach Elaine Overholt alongside fellow students, Catherine Zeta Jones and John Travolta - people with actual talent.


Toby Talbot - Jury President
Chief Creative Officer
Saatchi & Saatchi

Toby is the Chief Creative Officer of Saatchi. Previously he has been CCO of DDB Sydney and TBWA Auckland. Before then he was ECD of Rainey Kelly Y&R in London and prior to that spent five years at DDB Auckland. He did a brief stint at Saatchi back in the day. And before then a long stint at Colenso when he first graced these shores, latterly as Creative Director. They didn’t have fancy titles back then.

Toby has a proven track record of turning around the creative fortunes of agencies. He has won many Agency of the Year titles across various publications like NBR, Campaign Brief (four out of his five years at DDB NZ) and Campaign Asia. He has been awarded AOY at shows like Spikes, Axis and AWARD. He led DDB Asia Pacific to win Network of the Year at Adfest and Spikes. He has been Campaign Asia Creative of the Year for Australia & New Zealand and currently ranks No 2 ECD in the world on bestadsontv over the last ten years.

Toby has won numerous local and international awards, but will spare you the boring details.

Trivial fact about Toby: He drives an electric scooter and an electric car, but obviously not at the same time. Just to add a little balance, he also drives a 1973 gas guzzling Kombi bus at the weekend that leaves embarrassing patches of oil wherever it goes.


Kim Pick - Jury President
Executive Creative Director
VMLY&R

With over 20 years of global advertising experience on some of the world’s biggest brands, Kim Pick has worked at leading agencies in New York, London, Singapore, Australia and New Zealand.

Kim began her career as a journalist and film critic in New Zealand, before switching to copywriting in Australia. Multi-awarded, at age 26 she was one of the youngest to be appointed Creative Director of a network agency, leading McCann Erickson Singapore and accounts across South East Asia. Moving to the UK, she joined Saatchi & Saatchi London, where she was Regional Creative Director on P&G accounts for UK, Europe, Middle East and Africa. Kim was ECD of RAPP New York until 2014, when she returned to New Zealand, joining Colenso BBDO as Creative Director. She was appointed Executive Creative Director of VMLY&R New Zealand in 2018.

In addition to the work, she is passionate about the industry and talent development. A former chairman of Australia’s AWARD School, she has also served on the NZ Marketing Association Digital Advisory panel, and is on the Comms Council Inclusiveness and Diversity Council.

Growing up in a self-sufficient household off the grid on Kawau Island, and attending school by Correspondence, Kim had the very meta experience of studying a module about herself growing up in a self-sufficient household off the grid on Kawau Island and attending school by Correspondence.