Introducing Axis 2021 Convenor Maria Devereux | 2021 Axis Awards

Posted 24 July 2020.


Maria Devereux Executive Creative Director, Colenso BBDO

Maria began her career at Colenso BBDO, Auckland where she won six Cannes lions in her first six years as an Art Director. Prior to being a creative, she headed up Colenso’s Design Department.

After Colenso BBDO, TAXI in Toronto called. As Creative Lead on McCain Foods she spent her days travelling back and forth across Canada in a private jet to taste test French fries. She’s held Creative Director roles at Y&R NZ, Special Group and after eight years away, she returned home to Colenso BBDO in 2016.

Her work for Pedigree SelfieSTIX has been awarded over 80 times at 23 shows. In addition to creating the world’s first doggie Snapchat, she has lit Auckland’s iconic harbour bridge with over 96,000 solar powered lights to demonstrate the city’s commitment to becoming 100% renewable, create a treehouse restaurant for Yellow, an in-flight fashion show for Air New Zealand (which took two years to receive civil aviation approval), built the NZBCF Pre Check app which teaches your hands to self-check through your phone screen, wrapped a New York water tower in 50 kilometres of yarn for D&AD’s call for entries and spent four weeks in an RV roaming from New York to Los Angeles to share the music of America from a smartphone.

She was recently named in Adweek’s Creative 100, awarded a Certificate of Excellence at Campaign Asia’s Women Leading Change Awards, and has collected over 100 international and local awards for her work at multiple shows including Cannes, D&AD, One Show, Spikes, Webby’s AWARD and Axis.

She has judged at D&AD, Spikes, Caples, New York Festivals, Webby Awards and local shows in both Australia and NZ.