Axis 2021 Convenor’s Words | Maria Devereux

Posted 11 November 2020.


What a year.

It hasn’t been easy for any of us.

But in the midst of a global pandemic, our team of 5 million showed the world what we’re capable of.

As a brilliant little country we proved our resolve.

And as an industry we did too.

We adapted, we worked harder than ever, and we pushed on.

Big and small agencies, across every discipline.

Surrounded by uncertainty, creativity endured.

Now, New Zealand is the envy of the world.

We can enjoy trips to the beach.

Spending time with loved ones.

Going to dinner, a bar, a concert.

And on March 18th, we can enjoy being part of the world’s first advertising award show in real life.

Together, under one roof, to celebrate that collective resolve IRL.

To celebrate our creativity IRL.

We’ll gold, silver and bronze IRL.

Face to face in the face of adversity.

And as the world watches on in envy, we thought it would be only fair to share it with them.

Axis-21 is our chance to celebrate (with the world on Zoom) what we love about our country and our industry.

And after a year like that, we deserve it.

- Maria Devereux - Executive Creative Director, Colenso BBDO