2024 Winning Work
Welcome to the 2024 Pressie Awards Winners Showcase. Here, you’ll find the campaigns that stood out, making a real impact for their clients and our industry.
Grand Prix Winner
H - Best Integrated Campaign
2degrees | TBWA\Eleven and Fuse\OMD
Straight up rugby: How 2degrees saved Super Aupiki Rugby
Gold Winners
A - Best Use of Media Relations
KFC | Special PR
All Aboard The KFC Gravy Train
B - Best Media Partnership
2degrees | Fuse\OMD & TBWA\Eleven
Fans Flock To TikTok
D - Best Use of Social Media
Movember | Dentsu Aotearoa
Ancient Influencers
F - Best Creative PR Campaign
Wellington Phoenix | Quantum Jump Ltd.
Campaign For Greater Wellington
F - Best Creative PR Campaign
Tourism New Zealand | Special PR
Pou-o-Kai: The restaurant with the most stars
G - Best Experiential or Event Campaign
FreshChoice | Dentsu Aotearoa
The Aid Aisle
G - Best Experiential or Event Campaign
Tourism New Zealand | Special PR
Pou-o-Kai: The restaurant with the most stars
J - Diversity, Equity, & Inclusion
Rare Disorders NZ | Māia
#GlowUpShowUp for Rare Disorders
J - Diversity, Equity, & Inclusion
Tāmaki Regeneration Company | Māia
Step Into Your Place
Silver Winners
A - Best Use of Media Relations
Spark New Zealand | Bastion Shine
Spark Accelerate Aotearoa
B - Best Media Partnership
Ministry of Social Development | Fuse\OMD
Own the Feels
B - Best Media Partnership
Contact | Hearts & Science
Connecting with families when they need support the most.
D - Best Use of Social Media
2degrees | Fuse\OMD & TBWA\Eleven
Fans Flock To TikTok
E - Best Social Content Creator or Influencer Marketing Campaign
Ministry of Social Development | Fuse/OMD
Own the Feels
E - Best Social Content Creator or Influencer Marketing Campaign
2degrees | One Plus One Communications
The Team Talk That Rarked Up A Nation
E - Best Social Content Creator or Influencer Marketing Campaign
Best Foods New Zealand | Pead Ltd
Turning waste into taste: Best Foods' Second Chance Sundays
E - Best Social Content Creator or Influencer Marketing Campaign
Xero | Special PR
Sole Trader Thursday
G - Best Experiential or Event Campaign
TAB | Pitchblack Partners
Ink the faith
G - Best Experiential or Event Campaign
2degrees | TBWA\Eleven & Fuse\OMD
Straight up rugby: How 2degrees saved Super Aupiki Rugby
H - Best Integrated Campaign
Popeyes | Hearts & Science / Pitchblack
A WORLD RECORD breaking opening day for Popeyes Takanini
I - Best Strategic Thinking
Popeyes | Hearts & Science / Pitchblack
A WORLD RECORD breaking opening day for Popeyes Takanini
I - Best Strategic Thinking
One New Zealand, New Zealand Warriors, Dynasty Sport | Pead Ltd
A Warriors’ Sacrifice
I - Best Strategic Thinking
Every Kiwi Vote Counts | Special PR
This New Zealand Election, Australia Decides
K - Non Profit
Rare Disorders NZ | Māia
#GlowUpShowUpForRareDisorders
K - Non Profit
New Zealand Food Network | One Plus One Communications
Pitching In To Feed Aotearoa
K - Non Profit
Every Kiwi Vote Counts | Special PR
This New Zealand Election, Australia Decides