Call for Entries - 2018 PREScom Awards

Posted 21 September 2018.

Read the Call For Entries Documentation - DOWNLOAD HERE

To enter, email your completed entry and cover page to awards@commscouncil.nz

Entries Close - Wednesday 24th October / Late entry deadline - Friday 26th October

Categories & Entry Forms

*Please note that to enter you must email both your entry form and cover page to awards@commscouncil.nz

A. Best Use of Media Relations

This category recognises entries that deliver outstanding earned media coverage. The entry will demonstrate thinking beyond the standard media release; it will show how powerful storytelling and strong content delivered exceptional results in a competitive and cluttered market. Judges will need to understand the challenge and context, and will be looking for a clear strategy, the ‘hook’ and effective execution that resulted in outstanding media coverage.

Download Cover Page | Download Entry Form A - Best Use of Media Relations

B. Best Sponsorship or Media Partnership

This category rewards remarkable integrated PR, Experiential and/or Social campaigns that use media partnerships or sponsorships of events, content or charities to drive awareness and/or engagement. The sponsorship or partnership should be a core component of the campaign, and demonstrate how it was critical to success of the overall campaign.

Download Cover Page | Download Entry Form B - Best Sponsorship or Media Partnership

C. Best Public Affairs or Stakeholder Management Campaign

This category recognises outstanding public affairs or stakeholder management campaigns. Focusing on government relations, media communications, issues management, social responsibility or a combination. Your campaign must influence public policy, build and maintain a strong reputation and/or manage stakeholders. Judges will be looking for clever use of insights and research, along with evidence of how and why stakeholders were successfully influenced.

Download Cover Page | Download Entry Form C - Best Public Affairs or Stakeholder Management Campaign

D. Best Use of Social Media

This category recognises entries that deliver outstanding social media campaigns. We want to know how you brought all the pieces together to drive exceptional results. Judges will be looking for evidence of what the business challenge was and how you approached it with insights and social media strategy. Judges will look for creativity, innovation, sound communication and, of course, data and metrics, showing how your campaign measured up against objectives.

Download Cover Page | Download Entry Form D - Best Use of Social Media

E. Best Influencer Marketing Campaign

This category recognises entries that deliver outstanding influencer marketing campaigns. We want to know how you utilised social media influencers for the good of your brand and drove results, not just ‘likes’. Judges will be looking for evidence of what the business challenge was and how you approached it using insights - right from content creative, channel planning and influencer selection. Judges will look for influencer + brand alignment, creativity, innovation, sound communication and, of course, data and metrics, showing how your campaign measured up against objectives.

Download Cover Page | Download Entry Form E - Best Influencer Marketing Campaign

F. Best Experiential or Event Campaign

This category recognises entries that deliver outstanding experiential campaigns via live events, pop-ups, expos, product launches or large and small-scale publicity stunts and experiential campaigns. The campaign will be physical in its core but can have virtual elements around it. Judges will be looking for evidence that the experience was the central component of the campaign, rather than campaigns with an experiential/event component. They will also need to understand how the campaign integrated into the wider marketing strategy and how it was leveraged to deliver outstanding campaign results.

Download Cover Page | Download Entry Form F - Best Experiential or Event Campaign

G. Best Sampling or Retail Activation

This category recognises entries that deliver outstanding sampling or retail-based activations via in-store sampling, mall sampling, product demonstrations, out-of-home sampling, event sampling and/or office sampling. Sampling must be the key aspect of this campaign, but judges will also be looking how the campaign integrates and leverages other media channels for amplification. They will also need to see clear evidence of how the sampling or activation delivered business results.

Download Cover Page | Download Entry Form G - Best Sampling or Retail Activation

H. Best Implementation or Production

Some campaigns aren’t about whiz-bang creative or long-term strategies, but rely on superb execution. From implementing a challenging media relations or stakeholder plan, to producing an activation, event or piece of content using creative provided to you. This category recognises entries that excel at implementation or production. Judges will be looking for evidence that shows how the implementation or production led to the success of the campaign. They will also need to understand the context as to why your implementation or production was so exceptional.

Download Cover Page | Download Entry Form H - Best Implementation or Production

I. Most Innovative Campaign

This category recognises campaigns led by PR, Experiential or Social that paved new ground, use emerging technologies, methods or ideas that achieve the campaign’s objectives and deliver outstanding results. The judges will be looking for disruptive thinking, revolutionary ideas and forward-thinking techniques that are implemented in new or unexpected ways.

Download Cover Page | Download Entry Form I - Most Innovative Campaign

J. Best Integrated Campaign

In this category we are looking for an epic campaign that was implemented across a multitude of channels including PR, Experiential and/or Social. This category is not about simply listing multiple channels and executions. Judges are looking for evidence that the campaign was seamlessly, and cleverly, integrated across a multitude of PRES channels. Entrants will need to show that each channel or activity was deliberately selected to enhance the idea and that the core strategic and creative thinking was adapted appropriately for each channel, that components were designed to coordinate with each other, and that each component played a significant role in delivering the results.

Download Cover Page | Download Entry Form J - Best Integrated Campaign

K. Best Strategic Thinking

This category recognises campaigns that demonstrate extraordinary insights and strategic thinking. The winning campaign will need to demonstrate the thinking process, highlight a clear strategic direction and how this directly contributed to the results. Judges will be looking for evidence of research, insight, quality of thinking and development of strategy.

Download Cover Page | Download Entry Form K - Best Strategic Thinking

L. Bravest Client

This category recognises entries that required true bravery and backing from a client who was prepared to take risks and do things differently. This bravery will have manifested itself in one of the following areas: media relations, a sponsorship or partnership, an outstanding experiential campaign, a public relations activation, an influencer marketing campaign or a social media campaign. Judges will be looking for evidence of how client bravery bought these campaigns to life. What client decisions were key? What risks were taken and why? What made the client brave in this instance? They will need to understand the client/agency working dynamic and how decisions the client made in partnership with the agency, delivered outstanding campaign results.

Download Cover Page | Download Entry Form L - Bravest Client