The Effectiveness Function 2017 in association with TVNZ

Posted 12 September 2017.

The Comms Council in association with TVNZ, is delighted to present this year’s International Effie’s Judge, Chris Baker at the Effectiveness Function on Thursday 12th October, at TVNZ.


Chris Baker is the founder of Bacon Strategy & Research Limited UK, a consultancy that brings fresh thinking, solutions and ways of working to brands, businesses and marketing communications. He helped pioneer thinking on the ‘longer and broader’ effects of advertising, and has written, judged and mentored on hundreds of effectiveness awards papers. Chris currently consults regularly for clients on effectiveness evaluation, both directly and working with The Effectiveness Partnership, UK.

At the Effectiveness Function, Chris will cover overcoming short-termism, expanding on the theme that short-termism kills effectiveness. He will share what he believes is the antidote; the development of a strong marketing effectiveness culture focused on long-term growth. He will draw heavily on the latest research by Binet and Field on marketing effectiveness in a digital era as well as broader learnings from the UK IPA EffWorks initiative and recent effectiveness awards.

This includes the need for both agencies and marketing clients to think outside the marketing communications bubble, and ask, “Are we building businesses or just running activations and campaigns?”

We look forward to hearing Chris Baker share the effects of these ideas as exciting opportunities for businesses and marketers. There will be chance for Q&A.

Date: Thursday 12th October

Time: 5:30pm to 7:30pm - Drinks and canapés on arrival, Presentations begin at 6.00pm

Venue: TVNZ, Main reception, Hobson Street, Auckland

Cost: None

To register for this free event, email today - spaces are limited and tickets for entry will be allocated.

The Comms Council acknowledges TVNZ for their support of this event.