The 2021 Effie Awards have gone virtual

Posted 18 October 2021.

​The 2021 Effie Awards in association with TVNZ have gone virtual to be held on November 10th, 2021 at 5pm.

Unfortunately, due to the uncertainty around alert-levels we have made the difficult decision to move 2021 Effie Aotearoa Awards in association with TVNZ to a virtual event for the second year in a row. The awards will now be hosted via the Comms Council website on November 10th, 2021, at 5pm.

After a year that forced us all apart, we know everyone was looking forward to an opportunity to come together and celebrate the most effective advertising campaigns in Aotearoa this year. With a near record number of entries this year, judging online over the past month has been a rewarding challenge for over 200 of our industries best who have had the opportunity to review and award the all-important Silver, Gold and Grand Effie’s.

The Comms Council Executive Board and Effie Steering Committee are hoping we can still connect as an industry and use this as an opportunity to appreciate all the hard work that has been accomplished in the past 18 months under even harder circumstances.

“Let’s celebrate the long term creative best practice, that we know builds brands and drives commercial success over time. Let’s resist the temptation to reward short-term, disposable creativity, that is designed to cause an immediate stir and then disappear without a trace. Let’s call out and celebrate all effective creativity, the kind of ideas and initiatives that pursue purposeful objectives and drive proven, quantifiable outcomes. Because Creative Effectiveness is everything. It’s the credibility on which marketing communications is built and reminds us that this is an industry that matters.” says the 2021 Effie Aotearoa Steering Committee.

The Effie Awards wouldn’t be possible without the support of our fantastic sponsors – so a massive thanks to TVNZ our commercial partner and major sponsor of The Effie Awards. We would also like to thank oOh!Media our Commercial Partner and NZME, Nielsen, The Radio Bureau, Facebook, Google, Cartology, and Neuro-Insights for their ongoing support for Effie and throughout this year.

The awards will be hosted virtually, and links to watch the show will be made available to the show on the Comms Council website (, and via our social channels.

The executive Judges for this year were:

Jonathan Waecker – Chief Customer Officer at The Warehouse Group

Sarah Williams – Head of Brand, Communications, and Experience at Spark

Luke Rive – Director or Marketing at McDonald’s

Jonathan Symons – Director at TVNZ

Helen Fitzsimons – Head of Brand Marketing at Sky New Zealand

David Thomason – Brand Planner and Advertising Strategist

Lisa Divett – Executive Strategy Director at Clemenger BBDO

Lauren Cooke – Senior Manager at NZTA.