2020 Effie Gold Case Studies |  What can we learn from last year’s winners?

Posted 20 July 2021.

​Click the campaigns below to read the papers that took out Gold at the 2020 Effie Awards in association with TVNZ. These papers all demonstrated excellence in creative achievement in meeting and exceeding advertising objectives.

After each Effie Awards, we publish the gold winning papers for the industry to share and learn from. The papers demonstrate best practice, showing how advertising can create growth for our brands and businesses, and they demonstrate how to be more effective as we push for that growth.

We’ve also put together a short-list of must-reads for anyone looking to enter the 2021 Effie Awards in association with TVNZ. One of these papers is a few years old now, but is still valuable when it comes to preparing to write an Effie.

Other valuable resources:

How to write an Effie 2021 - Lisa Divett presents from 2021’s Entry Writing Workshop

Ali Bucknall, International Judge 2015 - Preparing for Effectiveness

GOLD - Consumer Services

2 Degrees & TBWA - “Fighting our way to our most profitable year ever”

GOLD - Fast Moving Consumer Goods

Lion & DDB Aotearoa - “Speight’s - The Dance”

GOLD - Most Effective Integrated Campaign

ANZ & TBWA - “How a nature-powered Ram led the charge to a complete market-share turnaround”

GOLD - Most Effective Social Campaign​

Tourism NZ & Special Group - “Good Morning World”

GOLD - Most Effective Use of Digital Technology​

McDonald’s & TRACK Aotearoa - “From pocket to profits: how data powered digital delivered growth for Macca’s”

GOLD - Best Strategic Thinking

Lion & DDB Aotearoa - “Speight’s - The Dance”

GOLD - Most Progressive Campaign

NZ Lotteries & DDB Aotearoa - “Lost Ticket”

GOLD - Sustained Success

NZ Lotteries & DDB Aotearoa - “Imagine”

GOLD - Topical Marketing

KidsCan & DDB Aotearoa - “19 for 19”

McDonald’s & DDB Aotearoa - “Return of the Mac(ca’s)”


Lion & DDB Aotearoa - “Speight’s - The Dance”