Finalists Announced |  2021 Effie Aotearoa Awards in association with TVNZ

Posted 17 September 2021.

​The advertising and marketing industry’s pre-eminent award ceremony is drawing closer, as the first round of judging for the 2021 Effie Awards in association with TVNZ is completed and finalists are announced.

This year’s theme for the Effie Awards celebrates the impact that winning an Effie has on Client/Agency relationships, and how effective advertising draws the client and agency closer together. Rupert Price, Chief Strategy Officer DDB Aotearoa, and member of Effie’s Aotearoa Steering Committee says “Nothing better proves a client and agency are on the same page better than winning an Effie. It shows both partners are pushing in the same direction; using the power of creativity to drive exceptional business or behavioural outcomes for the brand.”



This year’s highly qualified Executive Judges who will be leading the final judging rounds are:

Jonathan Waecker – Chief Customer Officer at The Warehouse Group

Sarah Williams – Head of Brand, Communications, and Experience at Spark

Luke Rive – Director or Marketing at McDonald’s

Jonathan Symons – Director at TVNZ

Helen Fitzsimons – Head of Brand Marketing at Sky New Zealand

David Thomason – Brand Planner and Advertising Strategist

Lisa Divett – Executive Strategy Director at Clemenger BBDO

Lauren Cooke – Senior Manager at NZTA.



All Gold Effie category winners will be eligible for the Grand Effie® sponsored by TVNZ, which is awarded to the campaign that achieved the most extraordinary commercial results for its client.

Winners and finalists will be celebrated and awarded at a virtual awards dinner on November 10th, 5pm.


Click here for the full list of the 2021 Effie Award finalists.