Meet the 2022 Axis Awards Executive Judges

Posted 26 October 2021.

​​It is with great pleasure that we announce the Executive Judges for the 2022 Axis Awards.

Anne Boothroyd - Executive Creative Director, YoungShand

Anne has worked across almost every major network in New Zealand, including BBDO, Saatchi and Saatchi and Ogilvy. From early in her career, she has been recognised for the creativity and effectiveness of her work, garnering awards at every major award show around the world.

During her first six years at Colenso BBDO, Anne secured global recognition for her campaigns, including a Yellow Pencil for Yellow Treehouse and multiple Gold Lions for the New Zealand Book Council’s Going West campaign. Her years at Colenso BBDO were followed by a transfer to Clemenger BBDO Wellington, where she picked up the Radio Ad of the Decade in the long-running Orca Awards for NZTA. Stints at Saatchi and Saatchi and Ogilvy followed, before taking a two-year sabbatical to welcome a tiny human into the world - hands down her most demanding job to date.

Today, Anne heads up the Creative Department at YoungShand as Executive Creative Director. She has been instrumental in the transformation of the business over the past three years, from Digital Marketing Agency to full-service, Integrated Creative Agency. Anne has championed the bold new direction of the work, leading a young creative team to deliver campaigns that have transformed the agency. Recent accolades include a Wood Pencil from D&AD and a Gold Caples for ‘Quit for your pets’, in addition to securing 4th in Campaign Brief’s The Work 2021 for New Zealand Agencies.

Anne has also just been named one of Campaign Asia’s 40 Women to Watch 2021 and has been recognised over 100 times at international and local award shows for work throughout her career.


Beth O’Brien - Creative Director, Colenso BBDO

Beth is a gay, dyslexic, creative leader living in Auckland Aotearoa. After wrapping up a Masters in Fine Arts, and entering creative advertising, she won New Zealand’s first D&AD Black Pencil and moved to New York to take up creative roles at RGA and Droga5. There she created work for Hillary Clinton’s presidential campaign, described by The New York Times and Forbes Magazine as “a masterpiece of political advertising”.

In the last three years since returning home, Beth has been labelled as one of the top people under 40 championing change in the region by Campaign Asia. She’s spoken on stage at both the Australian and New Zealand Semi Permanent Festivals and launched Love This – a podcast that interviews creative leaders from around the globe. Her most recent work, I’m Drinking it for you, is a four-minute-long digital love ballad that was awarded at D&AD, Cannes, The One Show and the Effie Awards.


Gary Steele - Executive Creative Director, DDB NZ

Gary is the Executive Creative Director of DDB New Zealand. He has worked across Europe, Africa and Asia. He has led some of the world’s most celebrated global brands over his 20-year career and his work has been recognized over 350 times at all the international advertising festivals.

During this time Gary has also been voted Singapore’s most influential Creative Directors 4 years in a row and has led TBWA\Singapore to Creative agency of the year not just in Singapore but across South East Asia in both 2017 & 2018. He has also been acknowledged for his new business wins which included two of Singapore’s largest pitches to date and holds the accolade of the only person to retain Singapore Airlines over 12 years.

He is now residing in New Zealand where he has joined DDB and in 2019 he was ranked #3 Executive Creative Director in the world on Best Ads Global rankings as well as helping take DDB to #1 Creatively ranked agency on Best ads global rankings as well as receiving Campaign’s Agency of the year in 2019 and then Agency of the year at Axis and Australias Award in 2020. This then was followed up with a win of Agency of the year at Axis in 2021 making it two years in a row.

But if you ask Gary what makes him the proudest, he will tell you it’s the people he has worked with, mentored and helped grow into the great creative people they are today.


Kim Pick - Executive Creative Director VMLY&R New Zealand

With over 25 years of award-winning advertising experience on some of the world’s biggest brands, Kim Pick has worked at leading agencies in New York, London, Singapore, Australia and New Zealand.

Kim began her career as a journalist and film critic in New Zealand, before switching to copywriting in Australia. By her mid-20s, she was appointed Creative Director of Singapore agency McCann Erickson, working on accounts across South East Asia. Moving to the UK, she joined Saatchi & Saatchi London, where she was promoted to Regional Creative Director on P&G accounts for Europe, Middle East and Africa. Kim was ECD of RAPP New York until 2014, when she returned to the New Zealand industry, joining Colenso BBDO as Creative Director. She was appointed national Executive Creative Director of VMLY&R New Zealand in 2018.

In addition to the work, she is passionate about the industry and talent development. A member of the Comms Council Inclusiveness and Diversity committee, she regularly contributes to industry thought leadership panels, as well as serving on local and international award juries.


Pete Vegas - Executive Creative Director, FCB

Peter Vegas is an Executive Creative Director at FCB and he’s been practicing the dark arts of advertising for nearly 30 years. In that time he has made penguins water ski, helped teach dogs to drive cars and an Octopus to use a camera.

Peter’s work, with and without animals has been awarded at the world’s fanciest advertising shows including Cannes, One Show, AWARD, D&AD and heaps of obscure ones that agencies used to enter when there was more money in the award budget. When not engaged in the ongoing battle to capture the attention of consumers, Peter writes books and spends time wondering why bios are always written in the 3rd person.