Axis Executive Team 2019
Posted 2 October 2018.
Meet the team behind Axis 2019
SHANE BRADNICK - CONVENOR
Executive Creative Director
Shane has worked in advertising for more than 20 years. Starting as an Art Director at DDB and then TBWA South Africa before immigrating to Australia to join M&C Saatchi Sydney, and then Australian Agency of the Decade, BMF. In 2013 a move to New Zealand saw him back at DDB, where he was the Executive Creative Director in Auckland for several years.
Shane has been lucky enough to work with some of the best brands in the world. Internationally and locally he has created some famous and effective work for McDonald’s, Speight’s, Steinlager, Lotto NZ, BMW & Mini, Cadbury, SKY TV, Westpac and many more.
Shane has won over 200 awards at international and local shows, including Cannes, D&AD, Spikes, One Show, AWARD and AXIS. He has also been named one of the best Art Directors and Executive Creative Directors in the world by The WON Report and is consistently a Campaign Brief Top 3 ECD.
Outside of advertising, Shane lives a rather quiet life with his very patient wife, less than patient two sons and an orange bitey cat named Steve.
PAUL WILSON - CHAIR
Saatchi & Saatchi
Paul Wilson is Managing Director of Saatchi & Saatchi New Zealand. He joined the agency in early 2013 form Colenso BBDO and quickly helped bring the agency creative success, through his leadership of the team that created Tui ‘Beer Plumber’ and later Tui ‘Catch a Million’. As well as a passionate focus on creating great creative work, Paul brings strong business leadership skills and deep experience across the Automotive, FMCG, QSR and Financial services sectors.
Throughout his 20-year career, Paul has worked at some of NZ’s best agencies and developed a body of work that has won numerous Cannes Lions, D&AD pencils as well as many local creative and effectiveness awards.
In his spare time, Paul also manages an unusually large collection of sneakers alongside spending time with his wife Van and two kids.
BRIGID ALKEMA - Jury President
Executive Creative Director
Clemenger BBDO Wellington
Brigid first found herself at Clemenger BBDO Wellington back in 2000. After a stint in Sydney Australia, first at DDB and then at Clemenger, she returned to her beloved hometown and, and of course, her beloved agency. After consistently being ranked as one of Australasia’s top creatives, she became Clemenger BBDO’s Executive Creative Director in 2015. Since then, WARC100 has ranked the agency in the Top 25 globally.
Brigid loves leading a team that are passionate about connecting with Kiwis, and making stuff that matters and contributes to culture. Pushing the boundaries of what many thought possible for social change programmes, Brigid and her team have generated some of the most memorable and effective work in New Zealand.
Brigid has been a jury member at Cannes, D&AD, The One Show, New York Festivals, Spikes, Webbys, AdStars, AWARD and Axis, and has been highly awarded at every major award show. Campaign Brief ‘The Work’ and Best Ads have had her ranked as one of the top 5 creative directors in Australasia for the last five years.
JONNY KOFOED - Jury President
Director of Motion & Design
Jonny Kofoed is one of the founding partners of Assembly in Auckland, New Zealand.
His work spans film, animation, design, interactive and visual effects projects, and alongside traditional advertising, he has created lighting installations, directed music videos, designed games, film titles and an iPhone app that can be used while wearing boxing gloves.
SInce Assembly opened its doors eight years ago, Jonny and his company have been recognized consistently at award shows — collecting yellow pencils at D&AD and multiple Gold Lions at Cannes along the way. Jonny is a regular on juries locally and internationally, and loves the judging process — especially when it involves a fierce debate and those little club sandwich things.
AARON TURK - Jury President
Aaron is Creative Director at Little Giant. Before joining Little Giant Aaron spent almost 10 years helping drive Colenso BBDO’s approach to digital and it’s influence on the work, 7 years at Tribal DDB guiding brands through the Dot-com boom and 5 years at Terabyte Interactive before the internet even existed.
He considers himself very lucky to have worked with some incredibly talented people over the years creating platforms, products, apps, and campaigns for brands such as Pedigree, Anchor, Gatorade, Air New Zealand, Nike, V Energy, Volkswagen, and Samsung.
Aaron has done his fair share of judging including Cannes Cyber Lions in 2007 & 2014 and has picked up the odd piece of metal at Cannes, Spikes, DMA’s, Caples and Echos.
If he’s not at home entertaining his kids he’s probably on a river in the middle of nowhere.
REGAN GRAFTON - Jury President
Chief Creative Officer
Regan is the Chief Creative Officer at Ogilvy New Zealand. Previously, he worked as the ECD of FCB NZ and as Creative Director at DDB New Zealand. Regan has been instrumental in many agency successes, and was a key part in winning Campaign Brief Creative Agency of the year 7 times. Most recently he has won FCB’s first Campaign Brief Creative Agency of the year title. As well as numerous other industry number one titles including Young Guns Global Agency of the Year, Spikes Network of the Year and NBR Agency of the Year.
On a personal level, Regan has been ranked number six in the world (2014 Won Report), number one in NZ (Campaign Brief NZ 2014-15), has 36 Cannes lions to his name. Along with other countless international Grand prix, golds, silvers and bronzes from numerous international and local shows.
Regan is also ranked very highly at his local A&E as his passion for DIY has put him on a first name basis there.