ASA Releases New Alcohol Advertising and Promotion Code

Posted 15 December 2020.

‚ÄčThis morning the Advertising Standards Authority (ASA), released the new Alcohol Advertising and Promotion Code.

The new Code will be effective on 1 April 2021 for new alcohol advertising and promotion and from 1 July 2021 all alcohol advertising and promotion needs to comply.

Click here to download a copy of the new Alcohol Advertising and Promotion Code.

The Code has been developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives. For this review, the Committee also included a representative from the Ministry of Health and an industry marketing and corporate communications specialist. The ASA invited submissions on the draft Alcohol Advertising and Promotion Code from the public, a wide range of government agencies, non-government organisations, organisations within the health sector, advertisers, agencies, media and other groups.

Click here to download a report from the Committee on the review of the Code for Advertising and Promotion of Alcohol.

For any queries, please contact ASA Chief Executive Hilary Souter on 0800 234 357.