Account Management Speakers 2019
Posted 30 January 2019.
Meet our speakers
Shane Bradnick, Chief Creative Officer, TBWA
I have more than 20 years industry experience. Starting as an Art Director at DDB and then TBWA South Africa before immigrating to Australia to join M&C Saatchi Sydney, and then to Australian Agency of the Decade, BMF. In 2013 a move to New Zealand to join DDB as Executive Creative Director in Auckland, and then Chief Creative Officer at TBWA New Zealand. Which I now consider home. I’ve been lucky enough to work with some of the best brands in the world. Internationally and locally I have loved creating famous and effective work for McDonald’s, Speight’s, Steinlager, Lotto NZ, BMW & Mini, Cadbury, SKY TV, Westpac and many more.
During my time at DDB New Zealand, the agency has grown massively with top tier account wins such as Lotto NZ, 2 Degrees Telecommunications, BMW & Mini, AA Insurance, Fly Buys and VW to name a few. The agency has consistently ranked either 1st or 2nd in the country at local and international Creative and Effectiveness Award shows. In 2018 alone DDB New Zealand was the most awarded New Zealand agency at Cannes with 12 Lions, at D&AD with 7 Pencils, at Award with 22 Pencil and at Spikes Asia, winning 2 Grand Prix and a total of 22 Spikes and 9 Golds, Grand Effie and Agency of the Year at The Effies.
Personally, I have won over 200 awards at international and local shows, including Cannes, D&AD, Spikes, One Show, AWARD, Axis, Effies, Webbys and the Facebook Awards. I have also been named one of the best Art Directors and Executive Creative Directors in the world by The WON Report and have been consistently a Campaign Brief Top 3 ECD.
I have a very simple philosophy when it comes to advertising - Make stuff that people love, with people you like. It’s an exciting industry, one in which you have to be constantly making in order to be moving forward, we should be using every channel, medium and resource available to us. It’s important that the work we make connects with as many people as possible and finds a place in culture. It’s also important to make work with people that are likeminded and nice, it’s too short a career to work with dicks.
Outside of advertising, I live a rather quiet life with a very patient wife, less than patient two sons and an orange bitey cat named Steve.
Nikki McKelvie, Lead Business Partner, DDB
Nikki is currently a Lead Business Partner at DDB where she has worked across key clients including The Warehouse, Warehouse Stationery, Sky, Lotto. Coca-Cola Amatil and ecostore. Prior to joining DDB, Nikki was Client Service Director at Ogilvy where she led a large brand/FMCG portfolio including Kiwibank, L&P, Coca-Cola and Sanitarium.
She has also held account service roles at Saatchi & Saatchi, M&C Saatchi plus a stint in the film company world.
Before she found her home in advertising Nikki was a journalist and then held marketing roles at publishing companies in NZ and the UK.
Nikki is passionate about developing new and innovative ideas that transform business results. She is energetic, honest, hard-working and importantly knows how to harness momentum across a large agency.