This course focuses on building the skills required to be an adept and effective manager, understanding the part you play in driving creativity and ensuring ROI both for the agency and clients. Led by Nikki McKelvie, Managing Director DDB NZ, and with other guest contributors this is an interactive and focused workshop designed to elevate account management skills.
Who is this qualification for?
Primarily intermediate level account managers from all communications industry disciplines, though any client facing manager in a creative, design, media, digital, PR or experiential agency would benefit from this course.
Learning outcomes
Honing leadership skills (internally and externally)
Learn how to effectively manage client relationships
Problem solving and project facilitation
Techniques to tackling a brief
Understanding ROI and agency revenue • Being proactive vs reactive
