2018 Finalists Announced for The Effie Awards in Association with TVNZ!
Posted 27 September 2018.
The biggest night on the New Zealand advertising industry calendar is fast approaching, with finalists in the 2087 NZ Effie Awards announced today.
Organised by the Commercial Communications Council with key partner TVNZ, the 2018 NZ Effie Awards will be presented at a glittering ceremony at Shed 10, Queens Wharf, Auckland on October 18th
This year Effies is bringing attention to long term success; campaigns that have gone beyond short term returns and created genuine lasting change for an organisation. As part of this, the eligible entry dates for Effies has been extended backwards in order to create a more open window of eligibility for these long-term success stories. The intention of these new dates is to allow long term campaigns from the last 2 years an opportunity to demonstrate their success across a longer period of time than previously available.
A panel of 180 expert industry judges in Auckland and Wellington assessed entries in two rounds to select just under 100 finalists across 17 categories. (See finalist list attached). Selections have also been made for the paper that deserves title of ‘The Hardest Challenge’ which will be announced on awards evening.
All Gold Effie category winners will also be eligible for the Grand Effie®, which is awarded to the campaign that achieved the most extraordinary commercial result for its client. The winner will also receive $100,000 in TVNZ airtime, thanks to sponsor TVNZ*.
This year’s executive judging panel includes Mark Earles, aka the HERDmeister. Mark is a leading-edge thinker in behavioural and decision science who challenges much of the received wisdom about human behaviour. He will also be delivering a keynote address at the Annual Effectiveness Function on the 11th October.
Tickets for the 2018 NZ Effie Awards, in association with TVNZ, can be booked through Eventfinda here.
Comms Council also thank commercial partner NZME, and sponsors Nielsen, Bauer, Google, The Radio Bureau, Adshel and SOAR Print for making the 2018 Effie Awards possible.
For more information, please contact:
Natasha Galloway, Sponsorship and Events Director
P: 09 303 0435
* Terms and conditions apply