2017 Effie Awards in association with TVNZ: GOLD papers
Posted 30 October 2017.
International Judge, Chris Baker explains below why these entries deserved to win gold. Download the papers below!
Testicular Cancer New Zealand & FCB New Zealand - Go Balls Out
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Charity / Not for Profit
Limited Budget: less than $100,000 - Sponsored by The Radio Bureau
Most Effective Social Campaign
Fire and Emergency New Zealand & FCB New Zealand - Escape My House
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Social Marketing / Public Service
Most Effective Integrated Campaign - Sponsored by NZME
Most Effective Use of Digital Technology - Sponsored by NZME
Best Strategic Thinking - Sponsored by Nielsen
Most Progressive Campaign
Amplifon - Bay Audiology & Saatchi & Saatchi - The Emotional Hearing Test
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Consumer Durables
Best Strategic Thinking - Sponsored by Nielsen
Most Progressive Campaign - Sponsored by Adshel
Mercury & FCB New Zealand - Energy Made Wonderful
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Consumer Services
Most Effective Integrated Campaign - Sponsored by NZME
Best Strategic Thinking - Sponsored by Nielsen
Mars NZ & Colenso BBDO - Child Replacement Programme
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Most Effective Integrated Campaign - Sponsored by NZME
DB Breweries & Colenso BBDO - Beer Bottle Sand
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Most Effective PR/Experiential Campaign
Lion & DDB - The other side of Steinlager
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Best Strategic Thinking - Sponsored by Nielsen
Maritime New Zealand & FCB New Zealand - Nudging Towards a New Normal
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Sustained Success - Sponsored by Bauer Media Group
Lion & DDB - The other side of Steinlager
Hardest Challenge