Comms Council / AUT Strategic Planning Lab
Posted 20 December 2016.
If you are interested in this or any of our courses, please contact your manager.
“Strategic thinking - putting creativity to work in search of competitive advantage - seems in many organisations to have been captured by the need for elaborate planning rituals.” Jules Goddard and Tony Eccles Authors of “Uncommon sense, common nonsense.”
‘If I have one piece of advice it’s for all marketers to learn about strategy.’ - Mark Ritson
Please register your interest for the next course in 2018
Do you want to strengthen your strategic thinking, but find it hard to get the training on the job? Do you hear the ‘Strategy’ word being used in your organisation without too much explanation? At a point where developing strategic skills would unlock more career opportunity?
The Commercial Communications Council, in conjunction with AUT University of Technology and leading industry experts, will demystify the word “strategy”. You will move from implementation to the strategic thinking process needed to plan effective communications.
- Latest evidence-based understanding of brain processing
- Introduction to behavioural economics
- Understanding of how brands really achieve growth
- Best practice insight development
- Writing strong briefs and briefing well
- Integrating briefs with channel thinking
- Getting the best from your relationship with creative teams
- How to make the case for effectiveness
The course includes presentations, discussions, interactive exercises and mentoring.
WHO SHOULD ATTEND?
Account Managers to Account Directors
Junior to Mid level Planners
Marketing Professionals, Mid-level Communications Managers, Marketing Managers
THE COMMS COUNCIL/AUT STRATEGIC PLANNING LAB 2018
TBC - Q1 / 2 2018
Limited places available. Inquiries welcome.
Agencies/clients will be invoiced by Comms Council under normal terms of trade. If you have any questions or queries, call Marlen Smith on 09 303 0435.
Your account will be charged in NZD.
Please provide full name, position, and contact details of attendees- and advise any special dietary requirements.
Comms Council Communications & Administration Executive
M: 021 111 6491
P: 09 303 0435
See Comms Council Terms & Conditions here.