2017 Comms Council / AUT Media Lab
Posted 20 April 2017.
In a global media world where change is constantly accelerating, it can be a challenge to keep up with trends and techniques that help you get the best from your media strategy.
Now in its fifth year, Media Lab is designed to challenge and inspire the next generation of marketing talent from across New Zealand to be highly effective in their job.
Don’t miss your chance to learn from, and work with, award winning media agency leaders. They will share new perspectives, insights and give practical guidance to help you in your role and your business navigate the increasingly challenging media world. Book your place today for this one day exclusive media lab.
SPEAKERS & TOPICS
Professor Roger Marshall – Professor of Marketing, AUT
Professor Roger Marshall provides an in-depth overview of the unchanging principles of purchasing behaviour and consumer decision making. Grounded in proven consumer psychology this session provides the very foundation for the very marketing principles used the world over
Gareth O’Connor – Demographics are Dead
Be challenged to reconsider who your customers actually are. With the latest insights from both The Ehrenberg Bass Institute and the IPA, Gareth O’Conner will step change the way you think about audiences and how new targeting techniques are revolutionizing how brands stay connected to drive loyalty and growth.
Rufus Chuter – From Consumer Journeys to Connected Pathways
With so much talk about consumer journeys, Rufus Chuter questions their very existence by exploring the evolving media environment and the new imperatives of trigger driven pathway planning. Through this interactive session, Rufus will inspire you to re-examine your current media and marketing techniques.
Jane Stanley – Beyond Digital Disruption
As Jane Stanley lifts the lid on the very latest in digital trends and marketing technology you will be challenged to review the role of your digital marketing. With a strong practical focus, Jane shares targeting advancements, attribution understanding and the latest from Google & Facebook that will change your digital focus forever
Andrew Reinholds – New Ideas for a New Media Landscape
Join Andrew Reinholds as he takes you on an interactive workshop through the world of the Attention Economy. This team session showcases the importance of attention worthy ideas living at the heart of our marketing and media efforts.
Who is it for?
With content equal to a post graduate level, the one day Media Lab is designed for those who are experienced in marketing functions with ideally 3-5 years marketing experience. Participants will be looking to further develop their strategic thinking and understanding within the Media Planning discipline.
The ever popular Media Lab has attracted attendance from marketers across business categories. Media Lab’s practical focus will give you the skills and knowledge to then apply your new insights to your business, while tapping in to industry experts.
Date: Thursday, 26th October
Time: 8:30am - 5:30pm
Venue: The Common, One Faraday St, Level 1, Suites 5, 6 & 7, Parnell
Cost: $650 + GST pp
Please provide full name, position, and contact details of attendees - and advise any special dietary requirements to:
Kate Cronin Smith, Events Coordinator
E: email@example.comP: 09 303 0435
Agencies/clients will be invoiced by the Comms Council under normal terms of trade.
See Comms Council Terms & Conditions here.