The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
This qualification is suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
Comms Council Graduate placements are primarily focussed on account management and media roles as creative is a specialisation with its own requirements that are quite different. Please contact us if a creative role is what you are looking for and you feel you are qualified for it.
A comprehensive course which covers the fundamentals of the advertising and media agency world. The course is now regarded as one of the most valuable and effective courses for those with fewer than three years’ experience.
To allow for planning and budgeting of Comms Council related events for 2017, please find our Calendar for Industry Development and Event Management.
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
REGISTER YOUR INTEREST
Now in its fifth year, the Media Lab will be led by expert media professionals from leading agencies. It will address the latest thinking around consumer behaviour and campaign channel management, with presentations and interactive learning opportunities.