Mark Ritson Presentation - DOWNLOAD
Posted 10 October 2017.
Mark Ritson, Branding Professor and Marketing Consultant delivered a presentation on Tuesday 31st October
With his marketing expertise and his brutally honest style, this session with Mark Ritson is sure to leave you thinking differently. He’ll explain what has changed in the last decade and what you need to do about it now.
In this applied and wide-ranging talk, Associate Professor Mark Ritson from Melbourne Business School, looked at the massive changes in marketing communications that have occurred in the past decade.
Ritson was recently rated as “the World’s best marketing commentator” by Mumbrella for his recent columns on the state of marketing and branding, and in this session we found out why. He looked at the various fates of newspapers, TV, outdoor and digitial media and reviewed the current state of the market.
He used this assessment to make some bold predictions for the coming decade in marketing communications.