Unlock your Strategic Planning Skills! The 2016 CAANZ/ AUT University Strategic Planning Lab 2016

Strategic Planning Lab 2018

Posted December 7 2017 by Lis in Events


​​“Strategic thinking - putting creativity to work in search of competitive advantage - seems in many organisations to have been captured by the need for elaborate planning rituals.” Jules Goddard and Tony Eccles Authors of “Uncommon sense, common nonsense.”

Do you want to strengthen your strategic thinking, but find it hard to get the training on the job? Do you hear the ‘Strategy’ word being used in your organisation without too much explanation? At a point where developing strategic skills would unlock more career opportunity?

The Comms Council, in conjunction with AUT and leading industry experts, will demystify the word “strategy”. You will move from implementation to the strategic thinking process needed to plan effective communications.


  • Latest evidence-based understanding of brain processing
  • Introduction to behavioural economics
  • Understanding of how brands really achieve growth
  • Best practice insight development
  • Writing strong briefs and briefing well
  • Integrating briefs with channel thinking
  • Getting the best from your relationship with creative teams
  • How to make the case for effectiveness

The course includes presentations, discussions, interactive exercises and mentoring.


Account Managers to Account Directors

Junior to Mid level Planners

Media Planners

Marketing Professionals, Mid-level Communications Managers, Marketing Managers



Wednesday 18th April – All day (8am – 5:30pm)

Wednesday 2nd May – All day

Wednesday 23rd May – Half day (8am – 1pm)

COST (TBC): Members - $1200 + GST, Non-members - $1800 + GST

Limited places available. Inquiries welcome.

Agencies/clients will be invoiced by the Comms Council under normal terms of trade. If you have any questions or queries, call Marlen Smith on 09 303 0435.

Your account will be charged in NZD.

To register

Please provide full name, position, and contact details of attendees- and advise any special dietary requirements.

Katie Ward, Communications & Administration Executive

Email: office@commscouncil.nz

M: 021 111 6491

P: 09 303 0435

See Comms Council Terms & Conditions here.