Diversity & Inclusiveness Council

Posted 26 June 2017.

​The Comms Council Diversity & Inclusiveness Council was established in 2016 to enhance the relevance and competitiveness of the NZ industry by:

• championing the benefits of diversity on creative thinking and commercial outcomes

• helping member agencies develop greater diversity at all levels

Council Members:

Megan Clark - Managing Director, Copper Brand Experiences (Chair)

Megan is the Managing Director of specialist brand experience agency, Copper. She has been invited to judge at many local awards shows in 2014 was the New Zealand juror on both the 2014 Cannes Lions Promo & Activation jury and the 2014 Spikes Asia Promo, Activation & Direct juries. In 2015 Megan was invited on to the Cannes International Steering Committee to for the development of the Cannes Lions Promo & Activation category awards process. She is the former Chair of the Comms Council’s PR, Experiential and Social Media Committee and a former Comms Council Executive Board member. Megan’s passion for a better world of communications led her to Chair the newly formed Diversity & Inclusiveness Council and she looks forward to helping make a difference.

Kim Pick - Creative Director, Colenso BBDO

With over 20 years of global advertising experience on some of the world’s biggest brands, Kim has worked at leading agencies in New York, London, Singapore, Sydney and Auckland. First appointed as Creative Director by McCann Erickson Singapore at the age of 26, she was later Regional Creative Director (EMEA) at Saatchi & Saatchi London, then Executive Creative Director of RAPP New York, before returning to New Zealand advertising in 2014. Since 2003, she has combined motherhood with a creative career.



Bonnie Shum - Senior Account Manager, J. Walter Thompson

Starting her career in advertising through the Comms Council Internship Programme at FCB New Zealand, Bonnie worked across two of New Zealand’s most iconic brands, Air New Zealand and Mitre 10. After 4 years, Bonnie has made the move to J. Walter Thompson where she is the Senior Account Manager on the University of Auckland account service team. Taking her passion for the industry beyond her role in the agency, Bonnie is also deputy chair of the Comms Council Young Leadership Group who are behind the First Five Rungs initiative dedicated to leading the young talent in the industry.

Ben Dufty - Head of HR, FCB

Ben is an experienced HR leader who specialises in talent management and empowering multi-disciplined workforces to be their best. He has over 15 years’ experience across the NZ and UK markets. Most recently he has held senior roles within the media/advertising industry, at TVNZ and FCB. Ben was instrumental in helping to create FCB’s Culture & Inclusion Committee, which ensures that everyone at FCB has a voice, and drives the agency to make a deliberate effort to focus on diversity in its employment process. After growing up in South Auckland, Ben has first-hand experience of the true value that diversity can bring to organisations and industries and he is motivated to ensure everyone can see that same benefit.

Karen Sew Hoy - HR Director, DDB

Karen is the HR Director for DDB New Zealand, one of Auckland’s most successful agencies. Having worked in HR for many years, in both public and private sectors, Karen has a vast amount of experience when it comes to what drives, motivates and engages people to perform at their best. An accredited Myers Briggs practitioner and an ICC accredited coach, Karen has a great appreciation on how diversity and differences can positively impact a workplace.



Adelle Keely - Chief Executive, Acumen Republic

With 20 years in the communications industry, Adelle has been trusted to evolve, promote and protect the brands and reputations of some of New Zealand’s most influential organisations. Adelle leads a values-based, equal opportunity agency committed to diversity and inclusiveness. At Acumen, our team is from a range of ethnic backgrounds including Argentinian, Chinese, English, Indian, Irish, Russian, Samoan, Scottish, Solomon Islands, South African and Tongan. We have people in their 20s, 30s, 40s, 50s and 60s. Our team is currently 35/65 male/female and we have three females and two males on our Board. We are open towards and respectful of people’s sexuality and spiritual beliefs.

Adelle’s diverse experience includes time working in New Zealand, the UK and the US across sectors including ICT, FMCG, financial services, infrastructure, professional services and health & wellbeing. Adelle chairs the Comms Council PRESCOM Committee.

Ains Baguion - Head of Commercial, Amnet Group

Ains is a digital native with specialism ranging from project management, account strategies and most recently in programmatic advertising. In 2015, Ains was recognised as one of two New Zealand rising digital stars by Yahoo7 and was sent to Mumbrella360 - one of the biggest media and marketing events in the Oceania - where she was given the opportunity to meet and learn from global industry pioneers. She currently heads up the client service team and commercial relationships of Amnet, Dentsu Aegis’ programmatic trading desk. Ains truly believes in the value of diversity – especially diversity of thought. In this fast paced, technologically driven world, it is important that the industry cultivates a culture that embraces thought diversity – to constantly challenge the way of thinking and constantly think outside the box.

Outside of work, Ains spends most of her time with her dogs and sprucing up her first home in West Auckland.

Rachel Morgan - Managing Partner, Colenso BBDO

Originally from the UK, Rachel moved to New Zealand in November 2014 to lead Fonterra’s domestic and global business at Colenso BBDO. After starting out client-side in the drinks industry, Rachel worked her way up the agency ranks at McCann Erickson and Leo Burnett in London before transferring to Leo Burnett Hong Kong to lead the agency’s global P&G haircare portfolio. Rachel has over 15 years’ experience running creative, planning and account teams across Greater China, South East Asia, the Middle East and Latin America, and places huge value on diversity of background, experience and thought. Rachel and partner Wendy married in London in 2014 before moving to New Zealand to start their new life together.

Kate Smith - Consultant

Kate arrived in NZ in 1995 when she was headhunted to become National Strategic Planning Director for Saatchi & Saatchi based in Wellington, after 10 years working in London agencies. She led strategy development across the agency’s clients and also sat on the Saatchi & Saatchi Global Planning Board.

In 2004, she left Saatchi to set up her own strategic consultancy. She works with clients to help them develop and execute brand strategy as well as facilitating broader business strategy development.

She lives in Auckland with her husband, and two step-daughters.