Axis 2018 - Call for Entry Open Now
Posted 6 November 2017.
Convener of Judges for 2018, Brigid Alkema, Executive Creative Director of Clemenger BBDO NZ, says the theme of this year’s awards is ‘Respect’.
“Every year Axis celebrates what our industry has achieved in the last 365 days. The work that was made and the great minds that rallied together around a relentless belief in the power of creativity. The truly great work we do moves people and business. This work is rare, it’s brave, it’s dignified, it’s powerful. It deserves our respect. That’s what we’ll be showing at Axis 2018,” says Alkema.
Brigid Alkema is joined by Special Group Managing Partner Michael Redwood as Chair, and on the Axis 2018 Jury, the local Presidents and Executive Judges are Chris Schofield (Executive Creative Director, Shine), Lisa Fedyszyn (Group Creative Director, Ogilvy), Levi Slavin (Chief Creative Officer, Colenso BBDO) and Damon Stapleton (Chief Creative Officer, DDB New Zealand). The International judges, joining the panel, will be announced within the next two weeks.
Entry categories for 2018 have been updated to better reflect increasing use of digital. Axis 2018 will also see the introduction of “The Brand Axis” award, recognising a New Zealand business or organisation that has been successfully building and evolving its brand for the last decade. This new award aligns with the industry focus on the importance of long term brand building as a driver of commercial or social success.
Commercial Communications Council CEO, Paul Head, says Axis 2018 is about highlighting an increasingly crucial aspect of the industry’s work. “Commercial creativity is more important than ever before. Great ideas that engage consumers emotionally, make them look at their world differently and ultimately change behaviours are what our clients should be demanding from us. So, the craft of creativity, engaging and entertaining audiences and building brands must remain at the core of what we do as an industry. And that’s why Axis is so important; It celebrates the work that has innovated, inspired and engaged.”
Axis Awards 2018 – Key Dates
Call for Entries goes live: Thursday, 9th November 2017
Entries close: Tuesday, 23rd January 2018 at 4pm
Late entry deadline closes: Thursday, 25th January 2018 at 4pm
Hard copy material deadline: Friday, 2nd February 2018
Finalists announced: Wednesday, 21st February 2018
Tickets on sale: Tuesday, 20th February 2018
Axis Speaks: Thursday, 1st March 2018 (TBC - evening)
Awards Show: Thursday, 8th March 2018