2017 Finalists Announced for The Effie Awards in Association with TVNZ!
Posted 29 September 2017.
The biggest night on the New Zealand advertising industry calendar is fast approaching, with finalists in the 2017 NZ Effie Awards announced today.
Organised by the Commercial Communications Council with key partner TVNZ, the 2017 NZ Effie Awards will be presented at a glittering ceremony at The Langham, Auckland on October 19th
This year Effies is bringing attention to long term success; campaigns that have gone beyond short term returns and created genuine lasting change for an organisation. As part of this, the eligible entry dates for Effies has been extended backwards in order to create a more open window of eligibility for these long-term success stories. The intention of these new dates is to allow long term campaigns from the last 2 years an opportunity to demonstrate their success across a longer period of time than previously available.
A panel of 150 expert industry judges in Auckland and Wellington assessed entries in two rounds to select just under 100 finalists across 17 categories. (See finalist list attached). Selections have also been made for the paper that deserves title of ‘The Hardest Challenge’ which will be announced on awards evening.
All Gold Effie category winners will also be eligible for the Grand Effie®, which is awarded to the campaign that achieved the most extraordinary commercial result for its client. The winner will also receive $100,000 in TVNZ airtime, thanks to sponsor TVNZ*.
This year’s executive judging panel includes internationally recognised strategic planner, Chris Baker, from the UK, founder of Bacon Strategy & Research Limited, a consultancy that brings fresh thinking, solutions and ways of working to brands, businesses and marketing communications. He has over 40 year’s experience working with brands and communications, with particular expertise in the area of communications effectiveness evaluation. While in New Zealand, he will be running a half day Planning for Effectiveness workshop on the morning of 12th October. He will also be delivering a keynote address at the Annual Effectiveness Function the same evening.
Tickets for the 2017 NZ Effie Awards, in association with TVNZ, can be booked through Eventfinda here.
Comms Council also thank commercial partner NZME, and sponsors Nielsen, Bauer, The Radio Bureau, Adshel and SOAR Print for making the 2017 Effie Awards possible.
For more information, please contact:
Natasha Galloway, Sponsorship and Events Director
P: 09 303 0435
* Terms and conditions apply