Merry Baskin

NZ Effie Awards 2016 in association with TVNZ - International Judge Announced

Posted 21 June 2016.

We are excited and a little thrilled to announce that our International Judge for The 2016 Effie Awards is Merry Baskin,who will be joining us from the UK in October as International Executive Judge.

Merry will also be enlightening us with her knowledge at The Annual Effectiveness Function on Tuesday 18th October (details to come).

Here is a short bio of her phenomenal background. You can read more about her on her website where brands move forward or die.

Merry was the first planner at Saatchi’s on Madison Avenue in 1984 (so that makes her an authentic Mad Woman). She was then poached to head up planning at Chiat/Day/New York. After 8 years she returned to Europe and ran London’s biggest planning department at JWT – known as “the University of Advertising” thanks to the founding father of Account Planning, Stephen King.
In 2000, Merry founded her brand consultancy, focusing on strategy and communications development, workshop facilitation and craft skills training.

She is the most downloaded author on WARC, thanks to a Best Practice column for Admap, was co-editor of ‘A Master Class in Brand Planning’ and is the principal trainer for the UK APG. In 2012, she was appointed a Visiting Fellow at London’s New College of the Humanities and in 2015 was a Cannes Effectiveness Master…