Important Changes - The 2018 Effie Awards in association with TVNZ
Posted 19 June 2018.
This year Effies continues to bring attention to longer-term successes; campaigns that have gone beyond short-term returns and created genuine lasting change for an organisation. As part of this, the eligible entry dates for Effies remain longer to create a bigger window of eligibility for any long-term success stories. The intention of these new dates is to allow campaigns from the last 2 years an opportunity to demonstrate their success across a longer period of time than previously possible.
Eligibility Period: Marketing communications campaigns (& results) that ran in NZ between 14 June 2016 and 14 June 2018 will be eligible to enter.
- However, it is the expectation that any papers entered in the 2017 Effie’s that are now eligible for a second time must demonstrate additional success and significant new results AFTER June 2017 to be considered an Effie winner.
- All category descriptions, entry forms and judging forms were revised slightly in 2017 to draw focus to longer-term thinking where possible. Please read your entry forms carefully. Note the 5% now in every results section awarded for any longer term or sustained results.
- There is a new category to allow to excellence in short-term challenges and impact campaigns – Short Term Success. Please read the entry criteria for this on page 25.
- There have been changes to the results section of each entry form around ROI. The commercial benefit to the business can now be expressed as either an ROI (return on investment figure), or you can demonstrate commercial payback that justifies the investment in the campaign in any way necessary.
- There have been slight changes in the way Progressive has been articulated. Please read the Progressive entry category carefully before starting your entry
- Please note your entry may be published after the Effie Awards in its entirety. For the GOLD winners we will provide the opportunity to INDEX any sensitive information previously supplied in RED. This will allow the best examples of effective advertising to be available for sharing and learning purposes.
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