Nothing beats winning at your local for Axis 2017

Posted 14 November 2016.

Click here for categories and rules

Entries closed - finalists announced 21st February

​It’s time to get a seat at the bar with the locals and raise a glass to the best of creative excellence in New Zealand as entries open for the Axis Awards – the country’s most important and prestigious creative awards programme.

In accepting the role of Convener of Judges for 2017, Regan Grafton, Executive Creative Officer of Ogilvy New Zealand, reflected on the importance of local wins. “I recalled the words of my late, great boss: Gordon
Clarke. He said: ‘Regan, it’s great winning overseas, but there’s nothing like winning at home.’ The Axis Awards are a celebration of our industry’s hard-fought work and the ads that have moved, provoked and shaped New Zealand culture. Furthermore, it’s a chance for us to get together celebrate the incredible industry we’ve created. It’s our show.”

Regan is joined by Special Group CEO Michael Redwood as Chair, alongside Presidents Brigid Alkema (Executive Creative Director, Clemenger BBDO Wellington), Shane Bradnick (Executive Creative Director, DDB), Tony Clewett (Executive Creative Director, FCB) and Christy Peacock (Executive Creative Director, TBWA Auckland).

The International judges for 2017 are Chuck Rachford (Cossette, Chicago) and Nancy Hartly (Rumble, Sydney). Read more about them here.

2017’s event is about recognising the caliber of work created here in New Zealand, and the evolving industry has seen the addition of two entirely new categories, expansion of several others, and a significant rule change
around eligibility.

Categories have been added for ‘Branded Content’ (to reflect the continued growth of consumers online) and ‘Media’ (to recognise creative work enhanced by the creative use of media). There have also been additions under Direct Marketing, Promo/Activation, PR, and Charity.

For the first time in 2017, to ensure that all the excellent creative work from New Zealand is recognised, even work created and developed here but only run internationally will be eligible for entry. (Proof will be required that the work originated, was developed and creatively led in New Zealand.)

CAANZ is also encouraging collaborators and associates from outside advertising agencies to enter work in Axis 2017 – particularly in the Craft, Design and Branded Content categories – including typographers, photographers, design agencies, commercial businesses, freelancers or production companies.

CAANZ CEO, Paul Head, says the changes mean Axis can better recognise and celebrate the best New Zealand has to offer. “It’s the great ideas that have innovated, inspired and engaged. Ideas that have captured attention and become part of popular culture. Ideas that have transformed our clients’ businesses. The best work from our industry……no matter where in the world it ran. But Axis still is, and always will be, about work created locally. So, good luck at your local.”

Entries are now open for Axis 2017. Full entry details, categories and information can be found in the Call for Entries document on the CAANZ website at

Axis Awards 2017 – Key Dates

Entries close: Tuesday 24th January 2017 at 4pm

Late entry deadline closes: Thursday 26th January 2017 at 4pm

Finalists announced: Tuesday 21st February 2017

Tickets on sale: Wednesday 22nd February 2017

Axis Speaks – The Creative Speaker Event: Thursday 9th March 2017

Awards Show (Viaduct Events Centre): Thursday 16th March 2017

For more information please contact:

Natasha Stichbury, Sponsorship & Events Manager

09 303 0435

021 890 147