Axis Executive Team 2018
Posted 14 August 2017.
Meet the team behind Axis 2018
BRIGID ALKEMA - CONVENOR
Executive Creative Director
Clemenger BBDO Wellington
Brigid first found herself at Clemenger BBDO Wellington back in 2000. After a stint in Sydney Australia, first at DDB and then at Clemenger, she returned to her beloved hometown and, and of course, her beloved agency. After consistently being ranked as one of Australasia’s top creatives, she became Clemenger BBDO’s Executive Creative Director in 2015. Since then, WARC100 has ranked the agency in the Top 25 globally.
Brigid loves leading a team that are passionate about connecting with Kiwis, and making stuff that matters and contributes to culture. Pushing the boundaries of what many thought possible for social change programmes, Brigid and her team have generated some of the most memorable and effective work in New Zealand.
Brigid has been a jury member at Cannes, D&AD, The One Show, New York Festivals, Spikes, Webbys, AdStars, AWARD and Axis, and has been highly awarded at every major award show. Campaign Brief ‘The Work’ and Best Ads have had her ranked as one of the top 5 creative directors in Australasia for the last five years.
MICHAEL REDWOOD - CHAIR
Michael became a managing partner and shareholder at newly minted Special Group in 2009. Since then he has helped drive the agency’s growth, establishing it as a multi-awarded advertising and design business with offices in Auckland and Sydney. Prior to Special, Michael enjoyed nearly 20 years working at New Zealand’s best advertising agencies with New Zealand’s leading clients. He has worked on campaigns recognised at Axis every year for the past 18 years – including a handful of Grand Prix winners - and has enjoyed the event every time.
CHRIS SCHOFIELD - Jury President
Executive Creative Director
Chris Schofield is an advertising creative dedicated to the pursuit of original ideas, effective ads and happy clients.
His career began in the glory days of ‘scambient’ at Colenso BBDO in 2000, winning gold at the One Show within 6 months of arriving.
With a desire to work on bigger brands, Chris moved to Saatchi Auckland, and helped launch Telecom’s T3G network and won 2 gold lions at Cannes for Rubbish Films, the world’s first mobile phone film festival.
In 2009 Chris was appointed Creative Director at Draftfcb, and played a key role in the agency’s transformation from a small retail player into one of NZ advertising’s greatest local success stories.
Chris joined DDB in 2011, and helped continue the agency’s legacy of world-class creative work for Sky TV and Steinlager before joining indy agency Shine as Executive Creative Director in 2016.
At Shine, Chris looks after a small but perfectly formed team of geniuses, trying to making sense of the modern ad landscape within the agency’s entrepreneurial approach to business and creativity.
Chris currently resides in Point Chev, Auckland, with his wife Deb and two daughters, Ava and Pearl. When not at home, he can often be found at the local skatepark schooling youngsters in the art of the old school with his bottomless pit of ‘sweet jumps’ and ‘sick moves.’
LISA FEDYSZYN - Jury President
Group Creative Director
Australia, New Zealand, USA, New Zealand. No matter where she goes, Lisa’s student loan still waits for her. So, she keeps on working – From Colenso BBDO to DDB to TBWA to Droga5 and now Ogilvy where she is Group Creative Director.
Since her time in the business she has charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, unconvincingly tried to get people to vote for Hillary Clinton, squeezed 60 scenes in a 60” film for Sky Television, humiliated one of Australia’s most celebrated sportsmen for McDonald’s, and hidden novels in Word and PowerPoint documents so employees can read books at work.
Along the way she has won awards at Cannes, D&AD, One Show, Clios, Webbys, Spikes, New York Festivals, and has been named in Young Guns Top 10 Creatives of the Decade.
For two years she was National Head of AWARD School in New Zealand, which was ideal because she is nurturing, yet bossy. And Lisa has judged on the Clio, New York Festivals, London Internationals, Young Guns and AWARD juries, which is ideal because she is judgmental.
Lisa keeps a spare key under the lemon tree next to her front door. Pop in and say hi sometime.
LEVI SLAVIN - Jury President
Chief Creative Officer
Levi Slavin has worked for agencies in Australia, New Zealand, the U.K., and the U.S. He has won over 100 international awards across dozens of campaigns, including 1 Black and 5 Yellow Pencils at D&AD. Beyond industry accolades, his work has featured at TED, ranked #1 on the iTunes music and iTunes podcast charts, and has come in the form of product innovation, literature, television series, and film.
Levi has served on numerous local and international advertising juries, including Cannes and D&AD.
Levi and his dog were once mugged. His dog did nothing.
DAMON STAPLETON - Jury President
Chief Creative Officer
DDB New Zealand
Damon is Chief Creative Officer of DDB New Zealand. He was formerly Executive Creative Director of Saatchi & Saatchi Australia and TBWA Hunt Lascaris, which was voted South African agency of the decade in 2010. He has worked on global brands such as BMW, Toyota, Nissan, Heineken, Visa, Cadbury and the World Cup 2010 campaign for Adidas.
Damon has collected awards at some of the most prestigious international advertising festival shows, receiving 37 D&AD Pencils – one being the first and only Black D&AD Pencil ever won in Africa. He’s won 50 Cannes Lions, including the Grand Prix and eight Gold Lions, two Grand Clio, 9 One Show Gold Pencils, and the first ever ADC Black Cube ever awarded.
He is most known for his “Trillion Dollar” bill campaign for The Zimbabwean and Penny the Pirate for OPSM which have won over 200 international awards between them. Penny the Pirate was judged to be the most effective campaign in the world by the WARC 100 in 2016. The Zimbabwean is now in the permanent collection of the British Museum.
He has been recognised as one of the top 10 Executive Creative Directors in the world by both Creativity Magazine and the Big Won Report. In 2011, Finance Week awarded him Achiever of Year in South Africa. He’s had a variety of short stories published as well as articles for various magazines and writes a blog called damonsbrain.com. It is stuff he thinks about instead of world domination.
Damon also went to sixteen schools as a child and was only expelled twice. He received no reward for this achievement. This still bugs him.