2017 Effie Awards in association with TVNZ: GOLD papers

Posted 30 October 2017.

International Judge, Chris Baker explains below why these entries deserved to win gold. Download the papers below!

‚ÄčTesticular Cancer New Zealand & FCB New Zealand - Go Balls Out

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Charity / Not for Profit

Limited Budget: less than $100,000 - Sponsored by The Radio Bureau

Most Effective Social Campaign

Fire and Emergency New Zealand & FCB New Zealand - Escape My House

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Social Marketing / Public Service

Most Effective Integrated Campaign - Sponsored by NZME

Most Effective Use of Digital Technology - Sponsored by NZME

Best Strategic Thinking - Sponsored by Nielsen

Most Progressive Campaign

Amplifon - Bay Audiology & Saatchi & Saatchi - The Emotional Hearing Test

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Consumer Durables

Best Strategic Thinking - Sponsored by Nielsen

Most Progressive Campaign - Sponsored by Adshel

Mercury & FCB New Zealand - Energy Made Wonderful

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Consumer Services

Most Effective Integrated Campaign - Sponsored by NZME

Best Strategic Thinking - Sponsored by Nielsen

Mars NZ & Colenso BBDO - Child Replacement Programme

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Most Effective Integrated Campaign - Sponsored by NZME

DB Breweries & Colenso BBDO - Beer Bottle Sand

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Most Effective PR/Experiential Campaign

Lion & DDB - The other side of Steinlager

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Best Strategic Thinking - Sponsored by Nielsen

Maritime New Zealand & FCB New Zealand - Nudging Towards a New Normal

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Sustained Success - Sponsored by Bauer Media Group

Lion & DDB - The other side of Steinlager

Hardest Challenge